Description of Scholarship

In a global market increasingly dynamic, increasingly fierce and competitive, Fashion Companies are constantly looking for managers trained and sensitive to the issues of fashion and to the new instances of ethics and sustainability of the sector. New managers able to capture and transform the innovative ideas of designers into successful products.

With the Master Course in Fashion Management, Domus Academy has taken up this challenge developing, in close collaboration with leading professionals and with the most prestigious Italian and international fashion realities, a training course aimed at raising a new generation of fashion professionals rich in both managerial expertise and sensitivity to this creative sector.

THE COMPETITION

Within fashion industry management, among the profiles adressed by the Master in Fashion Management, Product Manager and Brand Manager represent the heart of corporate strategy, because these players, if well integrated into their knowledge, if open-minded, if ready to welcome and enhance the vision and creativity of fashion designers, are able to develop a fashion brand to 360 °, bringing innovation in management and production processes, in marketing and communication strategies and distribution for the old markets as well as the new virtual markets: the social networks and the mobile communities.

The international competition Fashion Brand Hunter addresses young people who’re willing to enter the Fashion sector, who wish to develop a brand starting their own activity, who aspire to become product manager or brand manager, who’re interested to work in marketing and communication fields, who want to pursue a career as fashion buyers, trendsetters, merchandising manager, visual merchandiser, fashion stylist.

For students who…

Disciplines:

• Applied Sciences, Professions & Arts
  • Design
• Business & Economics
  • Management & Organisation

Eligibility of Scholarship

Candidates must identify, in their country of origin, a new product line or a young emerging fashion brand in clothing or accessories or jewelry fields, in which they recognize a great potential for development and success. They will then justify their choice by developing a project for the line or the brand chosen, illustrating: strengths, potential targets, potential distribution channels- traditional or e-commerce - and communications strategies.

COPYRIGHT

Every moral or paternity right as to the project remains property of the author. The projects sent to Domus Academy will not be returned. All the material must be the result of an unpublished work developed by the candidate, that have not been used by the candidate in other previous occasions.

Duration of Scholarship

These conditions are intended for the Academic Year 2011-2012 (September 2011 - August 2012) only.

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